BURGER KING
 

‘IT’S-NOT-A-CONTEST’ CONTEST
 

A burger is a burger. And the Whopper is well, the Whopper. But people still confuse the two. The fact is, the Whopper has seven layers, its flame grilled and is way bigger. So, there isn’t a contest between a burger and the Whopper. That’s why we launched the ‘It’s Not a Contest’ contest for Burger King India.

We got instagrammers to create their version of ‘It’s Not a Burger. It’s a Whopper.’ And fill in the blanks using emojis, stickers, GIFs, or text. All to win the Whopper. So, people did their thing and let their imagination go woo-hoo. We got everything from current affairs to Bollywood characters. From world-politics to life-gyaan. From pop-culture memes to popular songs. The weekend promo delivered engagement that was 3X the industry benchmark with a 2.5% jump in followers in just 48 hours. Plus, a month’s worth of memes on how the Whopper is simply not a burger.