MI Superhero Verse

2024
Poster // OOH // Social

 

The Mumbai Indians Superhero Verse.

As kids, we worshipped sports stars as superheroes, their jaw-dropping feats on the field igniting our imagination. But somehow, this larger-than-life essence was yet to be brought alive in the IPL's visual narrative. That's when we decided to shake things up for the Mumbai Indians' 2024 campaign.

Introducing the 'Mumbai Indians Superhero Verse' - a trailblazing series of 25 posters that transformed each player into an unstoppable superhero, complete with unique powers and personas. These vibrant visuals took over the team room and social media, electrifying the 15 million-strong MI fanbase.

As the tournament unfolded, fans enthusiastically reposted the posters at pivotal match moments, fueling the excitement. But that was just the beginning. The posters have unlocked new doors:

• An upcoming animation series, promising endless thrills

• Licensing and merchandise opportunities, taking the MI brand to new heights

• Conversations sparked for taking the Superhero IP to fresh marketing channels, redefining the MI squad's presence

The heroes have risen. The legend continues.