NMACC

2023
Film//OOH//Print//Digital//On-ground

 

The world of art and culture just found its centre.

 

India's newest cultural landmark, the Nita Mukesh Ambani Cultural Centre, is a first-of-its-kind space that showcases India's rich heritage in all its glory. Imagined to be an inclusive and iconic platform for artists and audiences alike, NMACC will stage performing arts, costume art, dance, music, theatre and visual arts.

Inspired by the vision of Mrs. Nita Mukesh Ambani, to celebrate culture by creating a pioneering, multidisciplinary space, we crafted the brand positioning of NMACC – Culture at the Centre.

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We launched an integrated 360 degree campaign with all-India full page print ads, local ads in three languages, an outdoors campaign that painted larger-than-life images of the centre, a film and a series of digital posts, stories and videos. The campaign extended into the promotion of the three opening shows – The Great Indian Musical: Civilisation to Nation, Sangam and India in Fashion.

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Art inspires art. The NMACC launch campaign was inspired by the centre itself - The grand architecture, the incredible stage, its passionate performers and artists, and above all, its mission to democratise art.